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The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management

Hwang, Yujong - In: Electronic markets : the international journal on … 19 (2009) 2/3, pp. 89-98

Persistent link: https://www.econbiz.de/10009534592

Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust

Hwang, Yujong; Lee, Kun Chang - In: Information & management : the internat. journal of … 49 (2012) 3/4, pp. 171-176

Persistent link: https://www.econbiz.de/10009557723

Mixing business and pleasure : empirical implications for trust in mobile banking

Malaquias, Rodrigo Fernandes; Hwang, Yujong - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 212-224

Persistent link: https://www.econbiz.de/10011746724

The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction

Rouibah, Kamel; Al-Qirim, Nabeel; Hwang, Yujong; Pouri, … - In: Journal of global information management 29 (2021) 3, pp. 75-102

Persistent link: https://www.econbiz.de/10012508170

The Effects of Perceived Enjoyment and Perceived Risks on Trust Formation and Intentions to Use Online Payment Systems : New Perspectives from an Arab Country

Rouibah, Kamel - 2016

Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of...

Persistent link: https://www.econbiz.de/10012986722