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Consumer scapegoating during a systemic product-harm crisis
Gao, Hongzhi
;
Knight, John G.
;
Zhang, Hongxia
;
Mather, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1270-1290
Persistent link: https://www.econbiz.de/10009702006
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