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~subject:"Confidence"
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Confidence
Corporate reputation
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Consumer behaviour
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Davies, Gary
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European journal of marketing : EJM
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Psychology & marketing
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The primacy of corporate brand trust for new market entrants
Mal, Carmen Iuliana
;
Davies, Gary
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 79-92
Persistent link: https://www.econbiz.de/10013552936
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Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana
;
Davies, Gary
;
Diers-Lawson, Audra
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
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3
Corporate misconduct and the loss of trust
Davies, Gary
;
Olmedo-Cifuentes, Isabel
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1425-1447
Persistent link: https://www.econbiz.de/10011609144
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