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Trust building in wine blogs : a content analysis
Doyle, James D.
;
Heslop, Louise A.
;
Ramirez, Alex
; …
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 196-218
Persistent link: https://www.econbiz.de/10009621098
Saved in:
2
Trust intentions in readers of blogs
Doyle, James D.
;
Heslop, Louise A.
;
Ramirez, Alex
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 837-856
Persistent link: https://www.econbiz.de/10009660473
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