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The trust and perceived risks are the two vital components which determine the online shopping behavior. According to the review of literature eight types of perceived risks and five components of trusts are found. An attempt has been made by researchers in this paper to find out the elements of...
Persistent link: https://www.econbiz.de/10012946060
The final purchase decision is the outcome of interplay between perceived risk & trust in online shopping as well as traditional shopping for different products. An attempt has been made in this paper to study the interplay between the perceived risk and trust among youth belongs to Nagpur and...
Persistent link: https://www.econbiz.de/10012946062
Lack of trust on online shopping has been conceived as the basic barrier to the adoption of online hopping. In recent times online shopping in India is on rise. Although it is less than 1% of total retail sales by different formats of retailing. The current study is done by the researchers to...
Persistent link: https://www.econbiz.de/10013030725
The online shopping is in very nascent stage in India. In western countries as well as in China it is older than in India. The online shopping is very meagre in size (around 2 percent) as compared to organised retailing (which is at around 8 percent) and the traditional retailing (around 90...
Persistent link: https://www.econbiz.de/10012985493
E-commerce is a relatively new way of shopping in India. The prime focus of this paper is to explore the factors influencing customer buying intention through electronic commerce. The study encompasses the analysis of several factors such as privacy, trust, security and organisation's...
Persistent link: https://www.econbiz.de/10012837247
Online shopping is very new to India, but is catching up very fast in recent days. In less than 5 years it has reached to around 2 percent of the total retail. The growth rate is more than double as compared to the organized retailing India. What could be the reasons? As per the review of...
Persistent link: https://www.econbiz.de/10014129397