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Determinants of consumer-generated-content usage for apparel shopping : he moderating effect of gender

Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social...

Persistent link: https://www.econbiz.de/10012628097

The influence of relationship proneness on relationship satisfaction and relationship commitment : empirical evidence from domestic tourists in Cape Town, South Africa

Maziriri, Eugine Tafadzwa; Lose, Thobekani; Madinga, Welcome - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 1, pp. 167-180

Persistent link: https://www.econbiz.de/10011960924

An investigation of young consumers’ perceptions towards the adoption of electric cars

Sefora, Isaac; Chuchu, Tinashe; Chiliya, Norman; Ndoro, … - In: African journal of business and economic research : AJBER 14 (2019) 2, pp. 107-126

Persistent link: https://www.econbiz.de/10012485823

The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction

Van der Merwe, Michelle Caroline; Mostert, Pierre; … - In: Journal of business-to-business marketing 31 (2024) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10014514694