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Consumer cynicism : developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours
Helm, Amanda E.; Moulard, Julie Guidry; Richins, Marsha L. - In: International journal of consumer studies 39 (2015) 5, pp. 515-524
Persistent link: https://www.econbiz.de/10011446254
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Trust in the development of new channels in the music industry
Crosno, Jody L.; Nygaard, Arne; Dahlstrom, Robert - In: Journal of retailing and consumer services 14 (2007) 3, pp. 216-223
Persistent link: https://www.econbiz.de/10003458654
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Is the theory of trust and commitment in marketing relationships incomplete?
Brown, James R.; Crosno, Jody L.; Tong, Pui Ying - In: Industrial marketing management : the international … 77 (2019), pp. 155-169
Persistent link: https://www.econbiz.de/10012004237