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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván; Mollá Descals, Alejandro; Frasquet … - In: Economic research 34 (2021) 1,1, pp. 570-589
Persistent link: https://www.econbiz.de/10013341660