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Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew; Leckie, Civilai; Webster, Cynthia M. - In: Australasian marketing journal 20 (2012) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
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CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing intelligence & planning 34 (2016) 6, pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333