Leung, T.K.P.; Heung, Vincent C.S.; Wong, Y.H. - In: European Journal of Marketing 42 (2008) 1/2, pp. 23-34
Purpose – The purpose of this paper is to determine a model of how a foreign businessman obtains and maintains cronyism from his Chinese counterpart that emphasizes on an insider perspective to convert him from a new friend to an old friend of his Chinese counterpart through a guanxi...
