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Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
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