Ramdas, Kamalini; Zhylyevskyy, Oleksandr; Moore, William L. - Department of Economics, Iowa State University - 2010
Choosing the right set of new products to offer is a key driver of profitability. New products often share some design attributes with existing products, thus, firms need to decide which attributes to keep common and which to differentiate. We propose and empirically implement a new methodology...
