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The impact of a supreme court decision on the preferences of Americans regarding abortion policy

Thomadsen, Raphael; Zeithammer, Robert; Yao, Song - In: Management science : journal of the Institute for … 69 (2023) 9, pp. 5405-5417

Persistent link: https://www.econbiz.de/10014392929

Statistical benefits of choices from subsets

Zeithammer, Robert; Lenk, Peter J. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 816-831

Persistent link: https://www.econbiz.de/10003927145

The hesitant Hai Gui : return-migration preferences of US-educated Chinese scientists and engineers

Zeithammer, Robert; Kellogg, Ryan P. - In: Journal of marketing research : JMR 50 (2013) 5, pp. 644-663

Persistent link: https://www.econbiz.de/10010195934

Consumer preferences for annuity attributes : beyond net present value

Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262

Persistent link: https://www.econbiz.de/10011485322

Statistical Benefits of Choices from Subsets

Zeithammer, Robert; Lenk, Peter J. - 2008

Marketers often analyze multinomial choice from a set of branded products to learn about demand. Given a set of brands to study, we analyze three reasons why choices from strict subsets of the brands can contain more statistical information about demand than choices from all the brands in the...

Persistent link: https://www.econbiz.de/10014047435