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Conjoint analysis
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Understanding preferences for motion pictures
Gazley, Aaron
;
Clark, Gemma
;
Sinha, Ashish
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 854-861
Persistent link: https://www.econbiz.de/10009228998
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Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrößen
Reutterer, Thomas
;
Sicking, Holger
;
Sinha, Ashish
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10003357988
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