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Value-based nudging of ethnic garments : a conjoint study to differentiate the value perception of ethnic products across Indian Markets
Banerjee, Arnab; Dutta, Tanusree; Mishra, Aditya Shankar - In: Journal of fashion marketing and management 27 (2023) 4, pp. 612-631
Persistent link: https://www.econbiz.de/10014288992