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~subject:"Conjoint analysis"
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Hierarchical Bayesian conjoint models incorporating measurement uncertainty
Liechty, John C.
;
Fong, Duncan K. H.
;
Huizingh, Eelko
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10003703940
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Uncovering hidden motivations, preferences and choices
De Bruyn, Arnaud
-
2004
Persistent link: https://www.econbiz.de/10003946429
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3
Horizontal referrals in B2B markets
Hada, Mahima
;
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 143-164
Persistent link: https://www.econbiz.de/10014584175
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