Dubé, Jean-Pierre; Hitsch, Günter; Jindal, Pranav - In: Quantitative Marketing and Economics 12 (2014) 4, pp. 331-377
We present a survey design that generalizes static conjoint experiments to elicit inter-temporal adoption decisions for durable goods. We show that consumers’ utility and discount functions in a dynamic discrete choice model are jointly identified using data generated by this specific design....