Singh, Satender Pal; Dash, Bishnu Prasad; Sachan, Amit; … - In: The TQM Journal 36 (2023) 8, pp. 2449-2468
Purpose This article investigates the impact of the COVID-19 pandemic on the consumer preference for the attributes of online food delivery (OFD) services in India. It also shows how the order size influences the consumer's willingness to pay (WTP) for the attributes of OFD services....