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Buyer similarity measures in conjoint analysis: Some alternative proposals
Green, Paul; Krieger, Abba - In: Journal of Classification 2 (1985) 1, pp. 41-61
Persistent link: https://www.econbiz.de/10005156057
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Conjoint analysis: the pioneering years
Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017
Persistent link: https://www.econbiz.de/10011634269
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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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Conjoint analysis: applications
Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017
Persistent link: https://www.econbiz.de/10011634300
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Individualized hybrid models for conjoint analysis
Green, Paul E. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
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A hybrid conjoint model for price-demand estimation
Green, Paul E. - In: European journal of operational research : EJOR 1 (1990), pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Hybrid models for conjoint analysis : an expository review
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541525
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Segmenting markets with conjoint analysis
Green, Paul E.; Krieger, Abba M. - 2007
Persistent link: https://www.econbiz.de/10003541527