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~subject:"Construal level theory"
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Construal level theory
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Construal level theory in advertising research : A systematic review and directions for future research
Saeed, Muhammad Rashid
;
Khan, Huda
;
Lee, Richard
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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