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Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632
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Big data and data analytics in e-commerce
Berntzen, Lasse; Krumova, Milena; Eixelsberger, Wolfgang; … - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 23-47). 2020
Persistent link: https://www.econbiz.de/10012521536
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 807-810
Persistent link: https://www.econbiz.de/10011597194