Mycotoxins contamination in food is a serious source of health risks. This paper evaluates the Italian consumers’ perception of the mycotoxins’ risk through their willingness to pay (WTP) for a hypothetical bottle of milk obtained by cows fed with, inter alia, maize certified for...

European statistics show that one of the most widespread source of health risks related to food is mycotoxins. The objective of this paper is to evaluate the Italian consumers’ perception of the mycotoxins’ risk and, more specifically, their willingness-to-pay (WTP) for a hypothetical bottle...

The world economy is experiencing dramatic changes.In this context, the concept of bioeconomy (or bio-economy, or bio-based economy) has emerged as a key strategy to match human needs while facing resource efficiency requirements, based on the sustainable exploitation of biological resources....

In the European food sector private labels represent a relevant and increasing share of total sales. Thus,national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on pricestrategies, recent theoretical papers conclude that private label development...

In the European food sector private labels represent a relevant and increasing share of total sales. Thus, national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on price strategies, recent theoretical papers conclude that private label...

In spite of Italy presenting one of the largest consumption of fruits and vegetables (FV) among EU Countries, the number of adult Italians consuming the recommended daily amounts of FV is declining, especially in the South of the country, were the expansion of the food retail industry has been...