This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or...

This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents...

This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...

This study analyzes U.S. consumersÂ’' acceptance of genetically modified foods within the ordered-probit-model framework. The willingness to consumer three difference GM foods is modeled in terms of consumersÂ’' economic, demographic, and value attributes. Empirical results indicate that...

The primary objective of this study is to predict Puerto Rican consumer’s willingness to pay a premium for ethnic produce. Particularly, this paper analyzes the effects of Puerto Rican consumers’ socio-economic characteristics and their expressed value judgments on their...

Commercial growers in the East operate on a relatively small land base with production costs that are generally higher per unit of crop output. This places them at a competitive disadvantage against larger commodity growers from other states where production costs are comparatively lower and the...