This study examines consumer's willingness to consume different types of a nutritionally enhanced food product (i.e., breakfast cereal with calcium, omega fatty acids, or anti-oxidants) derived from grains genetically modified using two types of technologies: plant-to-plant gene transfer...

This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents...

This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or...

This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...

This study analyzes U.S. consumersÂ’' acceptance of genetically modified foods within the ordered-probit-model framework. The willingness to consumer three difference GM foods is modeled in terms of consumersÂ’' economic, demographic, and value attributes. Empirical results indicate that...

This paper uses a logistic regression model to examine consumer willingness to buy organic and/or GM food products in the context of food attributes that are considered important in the consumption decision. That model is chosen for its mathematical simplicity and because its asymptotic...

This study examines consumer willingness to pay for irradiated beef products. About 58 percent of the respondents are willing to pay a premium for irradiated beef. An ordered probit with sample selection model was estimated. Standard errors of the marginal effects of the ordered probit model...