This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. Regression analyses supported the hypothesized relationships that self-efficacy mediates effects of dietary knowledge and social influences on dietary behavior....

This paper investigates the effects of irrational responses on stated willingness-to-pay (WTP) in a contingent valuation study. A significant portion of the respondents stated that they were willing to pay a higher price for irradiated beef which they would avoid consuming due to their concerns...

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...

Effects of perceived attributes of soyfoods on the consumption pattern for six different soyfood products were evaluated. Perceived attributes included convenience, health benefits, and taste. Six soyfood products were tofu, vegetable burgers, soy milk, soy supplements, meat substitutes, and soy...

A set of factors has been identified to affect consumption of reduced-fat peanut butter in addition to regular peanut butter. We found that consumption of reduced-fat peanut butter, which is an imperfect substitute for regular peanut butter, may expand total demand for peanut butter....

Our study uses contingent valuation survey data (WTA and WTP) collected in the UK to examine consumers' behavioral intention with regard to GM food. In particular, we characterize respondents who selected "Don't Know" and "Protest" options in WTP questions in terms of what they would do when...

In a survey of UK consumers, we elicited their willingness-to-accept (WTA) a discount for GM foods and willingness-to-pay (WTP) a premium for non-GM foods in order to assess their valuation of the non-GM characteristic in food products. Mean WTA exceeds mean WTP, a finding that suggests the...

Purchase patterns for two types of snack foods--pretzels and popcorn, and potato, corn, and tortilla chips--were analyzed using the data from a national survey. The study examined the effect of socio-economic and lifestyle factors including nutritional awareness and exercise habits of household...

Many universities are now marketing agricultural products including beef and dairy. The objective of the study was to examine the role of university brand affiliation in promoting locally produced food, particularly grass-fed beef. It is expected that other local producers will use the results...

Translating the dietary knowledge among individuals into healthy behavior remains a challenging task. This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. A series of regression models were developed based on Baron and Kenny...