This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...

Reduction in coffee consumption has required from coffee organizations the development ofmarketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. Thiswork aimed at identifying questions on coffee consumers’ desires, perceptions, preferences...