Two consumer choice models were developed using conjoint analysis to evaluate the effect of potential strategies to gain consumer acceptance of GMO foods. Results indicate that a government certification program would be more effective than the use of a familiar brand in assuring consumers of...

Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the...