The Russian Federation is facing crucial dietary problems which burden the health care sector to an increasing degree. In order to correct this trend explanations for the observed mostly unhealthy diets are needed. Therefore the main target of this study was to find evidence about the main...

The increase of private labels in food retailing and retailers' high expenditures for establishing them raise one central question: Do consumers really consider private labels as "real" brands and develop loyalty towards them. We analyse a four year panel data set on frozen pizza purchases to...