Experimental auction and discrete choice experiment are two popular value elicitation methods.Theoretically they should yield the same results but empirical results have been mixed (e.g.,Lusk and Schroeder 2004, 2006; Corrigan et al. 2010.) This study uses both methods todetermine consumers’...

Current research has focused on whether nutrition labeling and pricing policies (i.e., soda taxes) influence food decisions; however, less attention has been given to how peers influence one’s food decisions. This study uses sales receipts from a full-service restaurant to take a closer look...

This paper analyses the role of agro-systems preservation on making food choices. Itemploys the “Calibrate Auction-Conjoint Valuation method” (CACM), which relateshypothetical conjoint valuation of product attributes with real market behavior using realeconomic incentives. The paper also...

A wide array of food safety scares and breakdowns have led to loss of consumer confidence in the quality and safety of beef products. To counteract such concerns, firms and regulators have the ability to utilize brands or labels to signal quality. Utilizing a mail survey in France, Germany, and...

Although several studies have estimated the costs of implementing and maintaining country of origin labeling (COOL), no previous study has documented how increased costs imposed by COOL will be distributed throughout the livestock sector and how producer and consumer welfare will ultimately be...

This study explores two important issues in experimental economics: calibration and auction institution. Consumer willingness-to-pay bids for corn chips made with non-genetically modified ingredients are elicited from a 1st price and 2nd price auction. Results suggest that responses to scale...

We compare the ability of three preference elicitation methods (hypothetical choices, non-hypothetical choices, and non-hypothetical rankings) and three discrete-choice econometric models (the multinomial logit, the independent availability logit, and the random parameter logit) to predict...

This study explores two important issues in experimental economics: calibration and auction institution. Consumer willingness-to-pay bids for corn chips made with non-genetically modified ingredients are elicited in first- and second-price auctions. Results suggest that responses to...

A plethora of research in recent years has been devoted to estimating consumer demand for genetically modified food, an important piece of information needed to create appropriate public policy. To examine this body of work, a meta-analysis was conducted of 25 studies that, in aggregate, report...

Consumer demand for a ban on subtherapeutic antibiotic use in pork production is measured using non-hypothetical choice experiments in a grocery store setting. Consumers are asked to choose between a regular pork chop plus a grocery coupon and an antibiotic-friendly pork chop without a coupon....