This study analyzes U.S. consumers' demand for eight food commodity groups: Cereal and Bakery goods, Meat and Eggs, Dairy, Fruits and Vegetables, Nonalcoholic Beverages, Fats and Oils, Sugar and Sweets, and Miscellaneous goods. The data used in this study is Nielsen Homescan data for the period...

The main goal of this paper is to provide current information on the impacts of Supplemental Nutrition Assistant Program (SNAP) on food spending across two food subgroups: food at home (FAH) and food away from home (FAFH). Data was obtained from the BLS‟s Consumer Expenditure Survey and...

This study evaluates the effectiveness of a point of purchase advertising program conducted for two local horticultural brands in Texas. The results based on surveys gathered before and after the program was launched suggest that the campaign size was not sufficient to significantly increase...

The main objective of this study was to analyze the effect of advertising on social welfare in a perfectly competitive market where the level of advertising is chosen by a social planner. The theoretical model revealed that social planner sponsored advertising that increases the equilibrium...

This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more...

This paper develops a framework for assessing the potential economic impact of a regional promotion campaign combining contingent valuation methods with a partial displacement equilibrium model. The proposed approach is applied to the evaluation of the potential economic impact of the locally...

Exchange rates have long been thought to have an important impact on the export and importof goods and services, and, thus, exchange rates are expected to influence the price of thoseproducts that are traded. At the same time, energy impacts commodity production in somevery important ways. The...

The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world...

This paper examines the effects of distribution channels on demand for apparel, home textiles and other textiles (such as shoes) in urban China. The estimation procedure we use in this study is implemented in three steps. First, we estimate the price/unit value information; second, we estimate...