AZIZI, Shahriar; SHARIFFAR, Amir - In: Management and Marketing Journal IX (2011) 2, pp. 274-282
This study aims to explore the non functional shopping motives among Iranian consumers. In addition, the effects of marital status, gender, age and residential region as an indicator for social class on the non-functional shopping motives are investigated. This paper uses a self-reported and 15...
