Showing 1 - 10 of 163
Persistent link: https://www.econbiz.de/10010362781
Persistent link: https://www.econbiz.de/10011833391
Consumer boycotts may be understood as consumer behaviour, and the concept of consumer sovereignty is identified here as the implicit paradigm for the marketing desciple, this is then applied to illustrate and explain the workings of consumer boycotts which are seen to have two dimensions:...
Persistent link: https://www.econbiz.de/10014724853
Persistent link: https://www.econbiz.de/10012887935
Persistent link: https://www.econbiz.de/10013531219
Persistent link: https://www.econbiz.de/10014390674
Persistent link: https://www.econbiz.de/10014433459
Persistent link: https://www.econbiz.de/10015156716
Persistent link: https://www.econbiz.de/10010252382
Persistent link: https://www.econbiz.de/10010254716