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Why Canadians give to charity : an extended theory of planned behaviour model

Mittelman, Robert; Rojas-Méndez, José - In: International review on public and non-profit marketing 15 (2018) 2, pp. 189-204

Persistent link: https://www.econbiz.de/10011918432

Demographics, attitudes, and technology readiness : A cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 18-39

Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology-based products and services. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014947349

Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change

Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102

Persistent link: https://www.econbiz.de/10011440224

Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing intelligence & planning 35 (2017) 1, pp. 18-39

Persistent link: https://www.econbiz.de/10011657321