Nicola Sneddon, Joanne; N. Soutar, Geoffrey; Ann Lee, Julie - In: Journal of Fashion Marketing and Management 18 (2014) 2, pp. 169-186
Purpose – The purpose of this paper is to explore the potentially conflicting positive and negative ethical aspects of wool apparel and the relative importance of these ethical attributes when consumers in the USA make wool apparel purchase decisions. Design/methodology/approach – A...