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Consumer behavior
India
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Consumer behaviour
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Beziehungsmarketing
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Einzelhandel
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Retail trade
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Customer satisfaction
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Kundenzufriedenheit
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Sonderangebot
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Online-Handel
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Bank
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Brand image
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Business start-up
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Cluster analysis
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Customer value
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Ajitha, S.
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Moorthi, Y. L. R.
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Roy, Subhadip
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Sivakumar, V. J.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.
;
Sivakumar, V. J.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
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