Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: Journal of Product & Brand Management 24 (2015) 3, pp. 211-228
Purpose – The study aims to draw on existing knowledge and investigates how luxury is perceived in a developing nation with economic and cultural diversity. The present study aims to develop a conceptual framework to understand luxury buying behavior in a developing nation context....
