Natarajan, Thamaraiselvan; Pragha, P.; Dhalmahapatra, … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 2978-3006
Purpose Technology 4.0 comes with a challenge to understand the degree of users’ willingness to adopt a digital transformation. Metaverse, being a digital transformation, enables real-world activities in the virtual environment, which attracts organizations to adopt the new fascinating...
