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The company and the product : corporate associations and consumer product responses
Brown, Tom; Dacin, Peter A. - 2010
Persistent link: https://www.econbiz.de/10003922777
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 182-196). 2008
Persistent link: https://www.econbiz.de/10003719408
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Ideas, persons, and events
Buchanan, James M. - 2001
Persistent link: https://www.econbiz.de/10001393801
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The collected papers of Franco Modigliani ; Vol. 6
Modigliani, Franco - 2005
Persistent link: https://www.econbiz.de/10002821125
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P. - 2010
Persistent link: https://www.econbiz.de/10003888346
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert - 2009
Persistent link: https://www.econbiz.de/10003785216
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277