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~subject:"Consumer behaviour"
~subject:"Economists"
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History of marketing thought ; Volume 2
18
History of marketing thought ; Volume 1
15
Corporate brand and corporate reputation
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H. Igor Ansoff ; Vol. 1
2
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1
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
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Michael Porter ; Vol. 1
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The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
2
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
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3
Ideas, persons, and events
Buchanan, James M.
-
2001
Persistent link: https://www.econbiz.de/10001393801
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4
The collected papers of Franco Modigliani ; Vol. 6
Modigliani, Franco
-
2005
Persistent link: https://www.econbiz.de/10002821125
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5
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
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6
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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7
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
8
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
Saved in:
9
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
10
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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