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~subject:"Consumer behaviour"
~subject:"Familienunternehmen"
~type_genre:"Reprint"
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The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
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2
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
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3
A study of work-family conflict in American and Australian family businesses
Smyrnios, Kosmas X.
;
Romano, Claudio A.
;
Tanewski, George A.
- In:
Culturally-sensitive models of family business in Anglo …
,
(pp. 66-89)
.
2008
Persistent link: https://www.econbiz.de/10003788002
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4
Impact of the family and the business on family business sustainability
Olson, Patricia D.
;
Zuiker, Virginia S.
;
Danes, Sharon M.
; …
- In:
Culturally-sensitive models of family business in Anglo …
,
(pp. 90-112)
.
2008
Persistent link: https://www.econbiz.de/10003788007
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5
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
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6
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
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2010
Persistent link: https://www.econbiz.de/10003888346
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7
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
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8
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
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9
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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10
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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