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~subject:"Consumer behaviour"
~subject:"Rechnungswesen"
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Accounting theory ; Vol. 2
18
Corporate brand and corporate reputation
2
Cross-cultural and critical perspectives on brands
2
NGO management : the Earthscan companion
2
The evolution of brands : from signals of quality to storehouses of trust
2
Accountability and responsibility in health care : issues in addressing an emerging global challenge
1
An Elgar reference collection
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Context: the need for international standardisation of accounting
1
Crisis management ; Vol. 3
1
Financial accounting and investment management ; Vol. I
1
Financial accounting and investment management ; Vol. II
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 2
1
International political economy ; Vol. 5
1
Key debates and contemporary issues in nonprofit marketing
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 4
1
Private wealth : advances in wealth management practices
1
Qualitative marketing research : approaches, techniques and analysis
1
Recent methodological debates and disputes in business and management research
1
Social accounting, mega accounting and beyond : a festschrift in honour of M. R. Mathews
1
The later years of the International Accounting Standards Committee
1
The new library of international accounting
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ECONIS (ZBW)
48
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The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
2
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
3
Developments in country studies in international accounting : Americas and the Far East
Meek, Gary K.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001827460
Saved in:
4
Uniformity versus flexibility : a review of the rhetoric
Keller, Thomas F.
-
2009
Persistent link: https://www.econbiz.de/10003825663
Saved in:
5
"Differences in circumstances" : fact of fantasy?
Cadenhead, Gary M.
-
2009
Persistent link: https://www.econbiz.de/10003825665
Saved in:
6
Toward the harmonization of accounting standards : an analytical framework
Wolk, Harry I.
;
Heaston, Patrick H.
-
2009
Persistent link: https://www.econbiz.de/10003825668
Saved in:
7
The evolution of the conceptual framework for business enterprises in the United States
Zeff, Stephen A.
-
2009
Persistent link: https://www.econbiz.de/10003825670
Saved in:
8
Reliability and objectivity of accounting measurements
Ijiri, Yuji
;
Jaedicke, Robert K.
-
2009
Persistent link: https://www.econbiz.de/10003825672
Saved in:
9
FASB's statements on objectives and elements of financial accounting : a review
Dopuch, Nicholas
;
Sunder, Shyam
-
2009
Persistent link: https://www.econbiz.de/10003825677
Saved in:
10
The FASB's conceptual framework : an evolution
Solomons, David
-
2009
Persistent link: https://www.econbiz.de/10003825679
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