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~subject:"Consumer behaviour"
~subject:"Takeover"
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Consumer behaviour
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Integration, governance and performance
8
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The merger and acquisition process
8
Classics in corporate law and economics ; Vol. 2
2
Corporate brand and corporate reputation
2
Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 1
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Brand management ; Vol. 4
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Foundations of cross cultural management ; Vol. 3
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 2
1
International political economy ; Vol. 5
1
Key debates and contemporary issues in nonprofit marketing
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 4
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Qualitative marketing research : approaches, techniques and analysis
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Strategy and globalization ; Vol. 1
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Strategy, structure and leadership
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1
The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
Saved in:
2
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
3
The fine art of friendly acquisition
Aiello, Robert J.
;
Watkins, Michael D.
-
2009
Persistent link: https://www.econbiz.de/10003787052
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4
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
5
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
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6
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
7
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
Saved in:
8
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
9
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
10
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
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