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Online social gambling and its implications for the study of marketing communications

Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50

Persistent link: https://www.econbiz.de/10011287034

The internal competitor : buyer motives and marketing strategies

Mols, Niels Peter - In: Journal of strategic marketing 27 (2019) 5, pp. 405-416

Persistent link: https://www.econbiz.de/10012202760

Do the pieces fit? : assessing the configuration effects of promotion attributes

Peng, Ling; Cui, Geng; Chung, Yuho - In: Journal of business research : JBR 109 (2020), pp. 337-349

Persistent link: https://www.econbiz.de/10012238078

Return policies and O2O coordination in the e-tailing age

Yan, Ruiliang; Pei, Zhi - In: Journal of retailing and consumer services 50 (2019), pp. 314-321

Persistent link: https://www.econbiz.de/10012114171

An assessment of consumer perception and marketing strategies of major Korean brands in Mali : the case of Hyundai, Kia, Samsung and LG

Lee, Woo-Chae - In: Journal of international trade & commerce 12 (2016) 4, pp. 195-210

Persistent link: https://www.econbiz.de/10011796311

Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study

Fullerton, Sam; Brooksbank, Roger; Neale, Larry - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1079-1096

Persistent link: https://www.econbiz.de/10011796576

Reintermediation strategies for disintermediated travel agencies : a strategic marketing perspective

Viljoen, K.; Roberts-Lombard, M.; Jooste, C. J. - In: International business and economics research journal 14 (2015) 3, pp. 561-574

Persistent link: https://www.econbiz.de/10011380450

Marketing pharmaceutical and cosmetic products to the mature market

Moschis, George P.; Bovell, Leah - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 357-373

Persistent link: https://www.econbiz.de/10010237649

Frozen food industry in India : a market study

Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82

Persistent link: https://www.econbiz.de/10010189424

The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region

Kolar, Tomaž; Zabkar, Vesna - In: Journal of East European management studies : JEEMS 19 (2014) 1, pp. 58-80

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

Persistent link: https://www.econbiz.de/10010399467