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Franses, Philip Hans; Legerstee, Rianne; Paap, Richard - In: Applied economics 49 (2017) 4, pp. 386-396

Persistent link: https://www.econbiz.de/10011810649

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207

Special issue: New econometric models in marketing

Chintagunta, Pradeep K. (contributor); … - 2009

Persistent link: https://www.econbiz.de/10003825018

Introduction to the special issue on new econometric models in marketing

Chintagunta, Pradeep K.; Franses, Philip Hans; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 375-376

Persistent link: https://www.econbiz.de/10003825020

Retrieving unobserved consideration sets from household panel data

Nierop, Johannes Erjen Maurice van; Bronnenberg, Bart J.; … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 63-74

Persistent link: https://www.econbiz.de/10003947439

What do professional forecasters actually predict?

Nibbering, Didier; Paap, Richard; Wel, Michel van der - In: International journal of forecasting 34 (2018) 2, pp. 288-311

Persistent link: https://www.econbiz.de/10012030904

The impact of category prices on store price image formation : an empirical analysis

Lourenço, Carlos J. S.; Gijsbrechts, Els; Paap, Richard - In: Journal of marketing research : JMR 52 (2015) 2, pp. 200-216

Persistent link: https://www.econbiz.de/10010526562

Modeling category-level purchase timing with brand-level marketing variables

Fok, Dennis; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 469-489

Persistent link: https://www.econbiz.de/10003825045

Evaluating CPB's forecasts

Franses, Philip Hans - In: De economist : Netherlands economic review ; quarterly … 162 (2014) 3, pp. 215-221

Persistent link: https://www.econbiz.de/10010529612

Testing for bias in forecasts for independent binary outcomes

Franses, Philip Hans - In: Applied economics letters 28 (2021) 15, pp. 1336-1338

Persistent link: https://www.econbiz.de/10012609665