Front cover -- ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP! -- THE MORGAN KAUFMANN SERIES IN INTERACTIVE TECHNOLOGIES -- Title page -- Copyright -- front matter -- DEDICATION -- CONTENTS -- ACKNOWLEDGMENTS -- FOREWORD -- body -- 1 THE NEXT FRONTIER FOR USER-CENTERED...

"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider...