"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

As the mobile-based O2O industry grows, many existing O2O service providers are attempting to expand their businesses by service diversification. According to this trend, the current study investigated the effects of the parent O2O service-related factors on the user adoption of a sequel...

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--