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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
Persistent link: https://www.econbiz.de/10013166612
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The relationship between attitude and behavior : an empirical study in China
Li, Jianyao; Mizerski, Dick; Lee, Alvin; Liu, Fang - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 232-242
Persistent link: https://www.econbiz.de/10003849946
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Exploring the study abroad journey : Chinese and Indian students in U.S. higher education
Sun, Qin; Nguyen, Thuy D.; Ganesh, Gopala K. - In: Journal of international consumer marketing 32 (2020) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10012259376
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Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.; Bicak, Ibrahim - In: Journal of marketing for higher education 30 (2020) 2, pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
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Education for sustainability : vision and action of higher education for sustainable consumption
Biltagy, Marwa - In: International journal of economics and finance 7 (2015) 12, pp. 282-290
Persistent link: https://www.econbiz.de/10011411905
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Attributes influencing information search for college choice : an exploratory tudy
Verghese, Annie; Kamalanabhan, T. J. - In: International journal of business innovation and research 9 (2015) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10011506512
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Students' emotional experience at the university : an alternative approach to understanding students as consumers
Arboleda, Ana M.; Alonso, Julio C. - In: Services marketing quarterly 38 (2017) 3, pp. 129-141
Persistent link: https://www.econbiz.de/10011756697
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Factors influencing the high school graduates' decision to study abroad : toward a theoretical model
Marjanović, Boris; Kriz̆man Pavlović, Danijela - In: Management : journal of contemporary management issues 23 (2018) 1, pp. 221-241
Persistent link: https://www.econbiz.de/10012146670
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The market route to higher education in UAE : its rationales and implications
Bhayani, Ali - In: International review on public and non-profit marketing 11 (2014) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10010338712
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I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Amani, David - In: Services marketing quarterly 43 (2022) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012801852