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~type_genre:"Bibliography included"
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A NORMATIVE APPROACH TO THE OP...
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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3
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3
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Critical marketing : issues in contemporary marketing
2
DUV : Wirtschaftswissenschaft
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Handbook of qualitative research methods in marketing
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Markt und Konsum
2
Memorable customer experiences : a research anthology
2
New perspectives on critical marketing and consumer society
2
Promotional culture and convergence : markets, methods, media
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
The Routledge companion to consumer behavior
2
The SAGE handbook of marketing ethics
2
Using influencer marketing as a digital business strategy
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Auf dem Weg zur europäischen Unternehmensführung : ein Lesebuch für Manager und Europäer
1
Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
1
Building corporate identity, image and reputation in the digital era
1
Cases on digital strategies and management issues in modern organizations
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Consumer perception of product risks and benefits
1
Consumer psychology in a social media world
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Continuing to broaden the marketing concept : making the world a better place
1
Controlling, Finanzierung, Produktion, Marketing
1
Cultural marketing and metaverse for consumer engagements
1
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Demographischer Wandel als unternehmerische Herausforderung : Kongress-Dokumentation 60. Deutscher Betriebswirtschafter-Tag 2006
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ECONIS (ZBW)
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Made it more memorable? : evaluating the customer's emotional experience
Finn, Adam
;
Wang, Luming
- In:
Memorable customer experiences : a research anthology
,
(pp. 211-229)
.
2009
Persistent link: https://www.econbiz.de/10003902762
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62
Socially responsible
marketing
and consumer attitudes : a country comparison
Ivanković, Jadranka
;
Tadić, Diana
- In:
Conference Day 2010 : proceedings ; 5th May 2010 ; …
,
(pp. 99-106)
.
2010
Persistent link: https://www.econbiz.de/10003980866
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63
Understanding consumers in entrepreneurship
marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
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64
Preisfairness : ein State-of-the-Art-Review der theoretischen und empirischen Forschung
Wild, Manuela
;
Anselstetter, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003849315
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65
Luxury
marketing
in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang
;
Gülow, Wencke
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 187-205)
.
2013
Persistent link: https://www.econbiz.de/10009667676
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66
Consumer perception towards SMS advertisements
Anitha, N.
;
Selvaraj, C.
- In:
Management strategies and innovation
,
(pp. 108-119)
.
2011
Persistent link: https://www.econbiz.de/10008904783
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67
Introduction to visual
marketing
Wedel, Michel
;
Pieters, Rik
- In:
Visual marketing : from attention to action ; …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10009260347
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68
Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
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69
Relationship and loyalty
marketing
Shoemaker, Stowe
;
Kapoor, Camille
- In:
Handbook of hospitality marketing management
,
(pp. 119-152)
.
2008
Persistent link: https://www.econbiz.de/10003804192
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70
Should marketers be persuading our children? : a controversial question
Moore, Elizabeth S.
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 191-211)
.
2014
Persistent link: https://www.econbiz.de/10009774180
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