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Why consumers commit coluntarily to collaborative innovation with firms by using social media? : case of Japanese consumers

Idota, Hiroki; Nakaya, Joji; Tsuji, Masatsugu - 2019

products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has … been spreading all over the world. Network communities formed by social media are one of key factors of innovation achieved … by collaborating with consumer innovators, which is referred to as consumer collaborative innovation. This paper studies …

Persistent link: https://www.econbiz.de/10012152122

A multi-country comparison of user innovation behaviors on smartphone applications

Yoo, Bosul; Katsumata, Sotaro; Ichikohji, Takeyasu - 2017

This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …

Persistent link: https://www.econbiz.de/10011738364

Non-adopters of social media : comparing their lifestyles, perceived innovation attributes, and sociodemographic attributes with all-adopters, partial-adopters, and minimum-adopter...

Sarrina Li, Shu-chu; Chen, Yen-Shen - 2017

This study adopted Rogers' diffusion of innovation model to investigate the adoption of three social media with high …

Persistent link: https://www.econbiz.de/10011751141

When purchasing professional services supports innovation

D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186

Persistent link: https://www.econbiz.de/10011549379

Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design

Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178

Persistent link: https://www.econbiz.de/10010400094

How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants

Steffl, Jonas; Emes, Jutta - In: Forum Markenforschung 2021 : Tagungsband der Konferenz …, (pp. 171-216). 2023

Persistent link: https://www.econbiz.de/10014276983

"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications

Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011

Persistent link: https://www.econbiz.de/10011612539

What do consumers prefer for the attributes of virtual reality head-mount displays

Yang, Seung Ho; Nam, Changi - 2018

Recently, the consumer virtual reality(VR) industry has been established with the introduction of VR head-mount displays(HMDs) and many have expected VR to become the next generation platform. Despite the circumstances, the adoption of VR HMDs is slower than expected. To comprehend this matter,...

Persistent link: https://www.econbiz.de/10011990996

Suspicious minds : user perceptions of privacy on Facebook in Myanmar

Hurulle, Gayani; Galpaya, Helani; Ababakirov, Azamat - 2018

This paper studies the user perceptions of and behaviours pertaining to social privacy on Facebook in Myanmar, drawing on findings of qualitative research from 98 respondents, and an online survey in which 403 responses were received. It explores two elements of the users' behaviour pertaining...

Persistent link: https://www.econbiz.de/10012012568

Understanding the different pre and post peak adoption drivers in the process of Mobile Social Networking diffusion

Giovannetti, Emanuele; Hamoudia, Mohsen - 2018

The mobile provision of social networking services including integrated voice, pictures and music over IP lead to the success of companies such as Snapchat, Skype WhatsApp, Twitter or Spotify.. Understanding the rapid international diffusion of these companies' mobile integrated services,...

Persistent link: https://www.econbiz.de/10012013004