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~subject:"Consumer behaviour"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Reprint"
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Brand management ; Vol. 1
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The company and the product : corporate associations and consumer product responses
Brown, Tom
;
Dacin, Peter A.
-
2010
Persistent link: https://www.econbiz.de/10003922777
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2
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
3
Consumer interests annual : ... annual conference of the American Council on Consumer Interests
American Council on Consumer Interests
-
Columbia, Mo. : ACCI
-
40.1994 - 46.2000
Persistent link: https://www.econbiz.de/10000536855
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4
Consumer confidence survey : a monthly report from the Consumer Research Center ; The Conference Board
New York, NY
-
1987,Nov. -
Persistent link: https://www.econbiz.de/10000446353
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5
Caribbean Basin Economic Recovery Act, impact on US industries and consumers : ... report ; investigation no. 332-227
Washington, DC
-
10.1994(1995) - 11.1995(1996)
Persistent link: https://www.econbiz.de/10000645404
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6
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
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7
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
8
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
9
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
Saved in:
10
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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